The Beacon: How This Little Rock Can Change Your Business

The past couple of weeks have brought you industry leading information about why your business needs a mobile client app, simple ways to capitalize your business for the holidays, and now we're bringing you a simple addition to enhance your business' experience with MyDash even more (and it comes in the form of a cool looking rock). See the Beacon in action below!

Your Business' Fertilizer, If You Will

At some point or another, your business will grow, assuming someone loves your products or services enough to spend money on them. As a successful business owner, you may also be considering adding additional services, possibly even from other industries, and when it comes to drumming up appointments for these services, it may feel like the first day of business all over again! It's important to remember that you have already done it; built a successful business that customers and clients love, so don't get discouraged. The Beacon is a way for you to have all of your customers be notified of services, sales, pretty much anything you can think of, from right in store.

This will change your business forever

How Does It Work?

The Beacon uses Bluetooth technology to link up to the user's mobile phone (they must have MyDash installed) and send them a Push Notification whenever they walk past or near the location of the beacon. Think of it as a message triggering device that sends out advertisements on new services or promotions on current ones. And the best part? Customers won't notice it working with the size and flexibility to place the Beacon anywhere out of sight. Imagine you have a Stylist walking a client to the shampoo room for a relaxing hair wash where you know they will have to pass your new massage services room, through discreetly placing the small beacon behind a stack of nearby towels or even behind the door to the massage room, all a customer will notice is a notification on their phone for "30% Off All Massages Booked Same Day!" or "Credit towards your next service when booking a spa service!". The process is very easy to set up and the results are almost instant if the right customers receive the message!

Easy to set up and use without your clients even knowing about it!

Everything Has Limits

Some special things to note about the Beacon is one is automatically included in your Envision Cloud Ultimate Plus Subscription! With the MyDash Preferred level app already on your plan that's like having our entire software, the Envision Cloud App for your staff to access things like client contact information, an app for your clients to do incredible things like receive Push Notifications from you at a moment's notice, and one Beacon to test out trigger notifications and see how they work for you! If your salon is looking to get back on track before the end of the year and really start capitalizing on the business you currently have and could grow, then look no further.

Additional Beacons can be purchased, but we advise against having one in every corner of your shop. The process should feel effortless and unnoticed by the customer, though you now have the added benefit of planting a seed in their head "well maybe I can stay for that pedicure...". Also, the notifications will only be received by the customer if they A) have the MyDash app on their phone, B) allow Push Notifications from the app and C) have their Bluetooth turned on. Planting small signs around your business encouraging these actions without breathing down the customer's throat will help the Beacon's messages perform better!