As a salon, the Summer months can really slow down sales. Kids are growing their hair out until school starts, the families are taking vacations, and mothers are back to being mom’s during the weekdays. So what can a Salon do to increase revenue and keep the stylists' and the owners' profits up? COUPONS!
Yes, coupons are a great way to attract new and existing customers coming to your business. Coupons continue to prove themselves to be a highly effective sales tool for every size salon or spa. This day and age, couponing doesn’t mean you’re cheap or discounting your “brand”. As a matter of fact, it may mean you’re more forward thinking and business savvy than you thought! Even the most savvy business owners use coupons and special offers because they know coupons "pull in the business." They can see that coupons have managed to regain popularity among the consumer.
If your salon numbers are down, this is a crucial time to create a marketing strategy to combat the low numbers. Creating a good couponing strategy will provide a steady stream of new customers. It will also bring in existing clients sooner, since the service they were planning on doing later would now be at at a slight discount. This opens the door for more foot traffic, more services and then the stylists can use some upselling strategies to push product.
Have some of your previous clients or one time clients disappeared on you? Effectively targeting those who haven’t been in the spa or salon with a desirable coupon may be just the thing to bring them back; and keep them back! Coupons will entice clients that have been considering your competitor to come back. It's a proven fact that consumers will break routine patterns to take advantage of a good coupon offer. This time when they come in to use the tools you have in Envision to pre-book, they are likely to come back again and again. They will start buying from you again when you give them a good reason to do so!
Not only for services… are your retail items gathering dust on the shelves? Coupon advertising provides the opportunity for additional profits through a sale of products or specific product lines in the shop! When you offer a special "deal" on a coupon to invite a customer to get a great deal on the hottest products you carry, they feel like it’s a “risk-free” chance to try a product they may have been interested in but not willing to pay the full price for. That is until they know for sure it’ll work for them. When they buy it and love it (because they will) then this same customer will probably end up buying this item at the full price margin, the sales circle of life!
Lastly, remember coupons are measurable and accountable. Don't overlook that couponing is the most measurable and accountable form of marketing and promotion. It's simply a matter of counting the number of coupons redeemed to judge the effectiveness of the offer. Wise use of this consumer feedback on the deals you offer will guide you in creating future offers that improve more desired results! You see how couponing can effectively keep your summer months cruising right into the primetime of the year (Back to School and Holiday Season?) Of course Envision software has all the tools you need to effectively send, track, and report on coupons that are redeemed to see just how well the campaign is working for your business! If you want more help on couponing and marketing email campaigns please view the Envision Online University!
